Digital Brand Group | Assessment Process
Digital Brand Group | Digital Business Lifecycle
The Digital Business Lifecycle (DBLC) represents seven (7) distinct development stages across the four-cycle path of a company's growth from digital competency to digital business mastery. The DBLC measures management preparedness, strategic agility, tactical speed, and the company's overall vision, including the level of importance the company places on incorporating The DBG Platform Methodology.

Digital Business Platform Methodology.
Digital Brand Group | Digital Business Lifecycle
Phase 1 - Digital Business Lifecycle

DBLC Phase 1 - Competency

Stage 1: Competency of Basic Digital Business Principals

Phase 2 - Digital Business Lifecycle

DBLC Phase 2 - Adoption and Security

Stage 2: Tactical Level of Digital Business Implementation (Execution)

Stage 3: Competency of Intermediate Digital Business Principals

Phase 3 - Digital Business Lifecycle

DBLC Phase 3 - Deployment and Standardization

Stage 4: Strategic Level of Digital Business Deployment

Stage 5: Full-Scale Digital Business Deployment that Embodies DBG's Global Branding Business PlatformSM (Strategic / Tactical)

Phase 4 - Digital Business Lifecycle

DBLC Phase 4 - Maturity and Mastery

Stage 6: Competency of Advanced Digital Business Principals through DBG's Continuous Education Curriculum & Training

Stage 7: More Advanced (Evolutionary) Re-deployments / Improvements to Existing Platform

Due to the dynamic and innovative nature of the online world, the requirements to sustain a company's long-term Digital Business Life Cycle (DBLC) demands continuous education to reach the more advanced levels of digital deployment. DBG offers a comprehensive Continuous Education Program for its client's to ensure they are equipped with the management tools to 'self sustain' a long term DBLC.

As companies strive to attain leadership in the online world, it becomes vitally important for them to maintain cutting-edge digital business competencies to sustain their competitive advantage. DBG carefully, cautiously, and continuously provides a safeguard for our partners by evaluating its client's Digital Business Life Cycle to properly guide, protect and innovate their intellectual property, intellectual capital and integrated customer experience so that they maintain their leadership position as a global digital business.