Digital Brand Group's (DBG's) methodology of is outlined through its two-phase Digital Business Platform, - a process whereby algorithms are defined through an organization's core alignment framework and then deployed digitally through solution-based software applications to form virtual online companies through the convergence of business intelligence and technology innovation.
DBG's Digital Business Platform and its strategic and tactical (execution) deliverables can be applied and integrated at any stage and phase of a client's Digital Business Lifecycle (DBLC). The DBLC is defined during the discovery phase of the engagement whereby the deliverables and timelines are carefully assessed based on the nature of the client's request and/or digital business requirements.
Digital Brand Group's (DBG's) methodology of is outlined through its two-phase Digital Business Platform, - a process whereby algorithms are defined through an organization's core alignment framework and then deployed digitally through solution-based software applications to form virtual online companies through the convergence of business intelligence and technology innovation.
DBG's Digital Business Platform and its strategic and tactical (execution) deliverables can be applied and integrated at any stage and phase of a client's Digital Business Lifecycle (DBLC). The DBLC is defined during the discovery phase of the engagement whereby the deliverables and timelines are carefully assessed based on the nature of the client's request and/or digital business requirements.
- The Demand for Convergence
The Demand for Convergence Amongst CIO's and CEO's
The term "Digital Business" was coined by technology academics and executives who hypothesized to business strategist that business growth and profitability could be executed more quickly, efficiently and with less risk through automated online or virtual platforms. They further argued that a digital business could more accurately measure the demand and life-cycle for a company's products and services through digital algorithms.
This hypothesis has fueled debate amongst CIO's and CEO's regarding what adds more value to the performance of a business:
- the objectives, strategies and tactics associated with a business model, or
- the technology platform that will interact and expand with a business model to further optimize its revenue streams & profitability.
Historically, Information Technology (or IT) has been viewed as a necessary cost center in support of business processes. But today, IT is a necessary business process profit center that ignites the advancements and deployments of fully functional digital business platforms. This realization has encouraged many leading innovation-based / market-driven companies to "converge" business and technology functions.
Your company is poised to become a Digital Business. Digital Brand Group can help get you there.
The evolution of digital business awareness and adoption requirements has been further supported and explored by leading educational / technology institutions and highly acclaimed news publications.
- Working with your Business Model
Working with your Business Model - to help you grow today and into the future.
We define "market-driven" as, "an approach to market whereby a company's products and services desire to become the standard for innovation in its industry." Under a market-driven approach, a company is considered "best of class" throughout its industry's supply chain. Quality, service and price must all remain consistent, and measurable to complement the brands' distinct attributes that are also represented throughout its product and service offering.
This market-driven approach in the early years of business development is often regarded as a moderate to high risk endeavor -- the time, resources and investment requirements can be aggressive as competitive retaliation and unforeseen barriers can be fierce.
An "operationally-driven" company, by contrast, is one that follows the market as a price-driven / cost conscious operator that delivers value through low prices.
Versatility Breeds Leaders for Today's Global Market & Digital Brand Group Builds Market-Leaders.
Each approach to market has a purpose and a subsequent life cycle. At DBG our goal is not to change our client's business model. It is to effectively re-shape business processes through technology solutions based on your brand, financial and life cycle sustainability goals.
- The Recent Evolution of Strategy
The Recent Evolution of Strategy
1980's: Total Quality Management (TQM) / Re-Engineering
1990's: Activity-Based Costing (ABC) / Productivity Increases
2000's: Lean Manufacturing & Cost Cutting
Today: Digital Business Platforms to Secure Robust Sustainability Model...
"The Utilization of Technology as a Core Component of a Business Strategy."
- 3 Market Concerns (The Burning Issues)
Three (3) Intensifying Market Concerns: "The Burning Issues"
- Industry Consolidation
- Survival, Growth and Succession.
It's happening across all industries. Companies must proactively & strategically plan for business sustainable to continuously grow and compete.
- Survival, Growth and Succession.
- Global Market "Commoditization"
- Avoid the Traps and Build a Sustainable Value Proposition:
- Apple's business model has proven successful with the introductions and innovative advancements of the Macintosh Computer, iPod, iPhone, and more.
- Starbucks "core coffee business" has fallen victim to business commoditization, yet they are diversifying their marketing / sales channels to sustain their brand position.
- Avoid the Traps and Build a Sustainable Value Proposition:
- Unstable Consumer Satisfaction
- Create loyalty through products & services that offer solutions to evolving lifestyle needs. Technology, clothing and action sports companies are leading the lifestyle marketing craze within it's respective targeted audiences.
The common-thread that transcends across these Burning Issues is the increased dependency on technology as a core component of the business strategy.
Digital Business Platforms are TOO POWERFUL to be ignored!
- Industry Consolidation
We help determine the technical strategy for moving your company forward through the following processes:
Assess & Design the Operational Platform- Solidify your market vs. operations-driven approach
- Identify existing and required functional design elements, as well as key roles to support this approach
- Clarify and define your mission statement and value proposition
- Design an organizational alignment plan and define measurable goals
- Create a customer alignment plan and identify risk profile
- Solidify lines of business, and revenue streams (financial projections)
- Secure the competitive advantage platform and risk profile (qualitative / quantitative)
- Review and refine the organizational / customer alignment plans and solidify the value/supply chain integrate platform
- Identify hidden equities and other revenue streams
- Design a strong competitive / industry consolidation intelligence platform
- Finalize mission statement to secure brand image, relevance, trade positioning and deliverables
- Executive Business Coaching
- Accountability Forums for Feedback and Continuous Improvements
- Course Correction / Resolution
Here's where we outline the required technology framework to integrate brand deliverables and business strategy requirements to ensure that what we ultimately create is useful and engaging for the end user. To get there, we create:
- The preliminary architectural requirements based on the internal evaluation of Technology Needs, Tolerance, and Talent.
- An assessment of current industry standards, adoptability and the historical life cycles for technology, as applied to your business.
- A preliminary plan in support of any projected competitive retaliation.
DBG designs the algorithms to support the necessary scalability and maintainability for optimal "backend" administrative management.
We solidify the technical applications to assure that your brand and business model are seamless across an online platform to assure the best possible end-user experience.
Convergence / Control:- We help create a secure user experience to optimize brand deliverables and business revenue goals.
- We review and refine the technology framework and functionality alignment plans.
- We finalize your online brand identity to secure your digital business community image, relevance, trade positioning and deliverables.
In order to ensure that success of the project lives beyond its launch, DBG also works with you to provide Technology Coaching:
- Accountability Forums for Feedback and Continuous Improvements
- Course Correction and Resolution