Digital Brand Group | Assessment Process
Digital Brand Group | News / Press
PRESS RELEASES
IN THE NEWS
  • March 30, 2007 Digital Business - Reinventing Warehouse Club, Vendor and Member Future

    Digital business adoption by existing and new warehouse club vendors will allow them to reinvent their go-to-market strategies that will lead to a more aligned relationship with club buyers and a more interactive relationship with club members. As Costco, SamÕs Club and BJÕs jockey for position to perform optimally in the minds of Wall Street analysts, it is becoming clear that the need for greater operational efficiencies and innovation with its vendors is in order.

  • February 27, 2007 Digital Shops Exploiting General Agency Skill Gaps

    The Web and related digital technologies are exposing major weaknesses in traditional agency skill sets, according to a study released yesterday by Forrester Research. This trend, the study finds, is working in favor of specialist digital shops, which marketers are increasingly calling upon to fill skill gaps.

  • February 12, 2007 MTV Networks to Restructure Organization and Embrace Digital Business Platform

    Domestically, the company is looking to expand its digital properties and emerging linear networks (including MTV Tres and MTVU), while the international division is exploring new business models for online and TV.

WHITE PAPERS
  • Emerging Musicians and The Branding Power of The Internet

    The internet has opened the door to a host of new, very talented musicians. Emerging musicians these days realize the opportunities that technology provides. It's their matchmaking tool with their consumers that acts as the R&D department for their "brand."

  • How Digital Natives are Reshaping Business

    Today, Generations X and Y are redefining and challenging the accepted ways of doing business throughout the world. Digital Business disciplines are naturally embedded in our future leaders as they are the digital natives in a world currently dominated by digital novices.