DBG

Arnette
User interface and experience design for Web and mobile platforms.

Consumer Goods & Services

Disruptive technology platforms are redefining the rules of engagement between brands and consumers in the digital age.

21st Century Paradigm Shifts
Facebook.com opened to the world in September 2006, establishing itself as a global leader in social networking. On June 29, 2007, Apple released its first generation iPhone and by July 2008 the App Store was opened, giving birth to mobile application distribution and the dawn of a mobile revolution. These agents of change were executed within a 2-year period, resulting in significant global paradigm shifts in consumer behavior.Digital Age Facts and Figures
  • Mobile web adoption is growing 8 times faster than web adoption did in the 1990’s and early 2000’s. (Source: Nielsen)
  • 85% of fans of brands on Facebook recommend brands to others, compared to 60% of average users. (Source: Syncapse)
  • 30% of mobile shoppers abandon a transaction if the experience is not optimized for mobile.(Source: MoPowered)
  • 60% of mobile shoppers use their smartphones while in a store, and another 50% while on their way to a store. (Source: Deloitte)
  • Every 100ms in load time decreases sales by 1% (Source: Amazon)
  • Globally, 46% of online consumers use social media to help make purchase decisions.(Source: Nielsen)
  • 61% of people have a better opinion of brands when they offer a good mobile experience.(Source: Latitude)
  • Tablet users purchase 50% more than PC users and are nearly 3 times more likely to purchase than smartphone users. (Source: Adobe)
The Forward Thinking Consumer
Digital consumers of all ages have become more demanding and opinionated of the brands they embrace. Digital native consumers (people born during or after the 1960’s) are even more discriminating.

To ensure our customers a strong foundation for innovation and sustainability, DBG applies forward thinking to the design and development of technology platforms that interface with consumers in the digital age. In an era where technology drives digital age consumer behavior, DBG provides consulting, creative, and technology services and solutions for companies in the consumer goods & services industry to:

  • Increase customer satisfaction
  • Optimize supply chain systems to increase operational efficiency
  • Sustain transactional customer relationships
  • Drive sales through technology innovation

At DBG, we apply a forward thinking approach to addressing the consulting, creative, and technology needs of consumer goods and services companies in the following areas:

Innovation

  • Strategy
  • Product Packaging
  • Product Development (Startups)
  • Value Chain
  • Sustainability

Implementation

  • Cloud & Mobility
  • Enterprise Resource Planning (ERP)
  • BPO & BPM
  • E-Commerce
  • Social Media

Optimization

  • Supply Chain
  • Operations
  • Customer Relationship Management (CRM)
  • Sales / Customer Service

DBG has been a valuable resource for us. They provide great thought leadership, not only in development, but in web strategy and new technology. The team is great to work with and they are very responsive to our dynamic set of needs.

 
Barry Hoeven, US Storage Centers

DBG Customers

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White Papers

Gamification: The New Cookie Jar For Employees

An age-old (yet still) culturally popular saying - “ The Customer is King!” still runs many corporate houses across the globe. However, as the world changes and ideologies advance, so should the outlook on business. Sure, keeping the customers satisfied plays an instrumental part in every business, but don't your employees deserve equal status? In today's day and age, what drives an enterprise forward is not just the satisfaction of the customers, but the wisdom of the employees as well.

What do your employees need?

You have to ask yourself: "How do I get our employees to deliver their best?"

The old factory model workspace, where a single work routine is practiced over and over again, is no longer gratifying enough for generations of workers that are immersed in technology, real-time communication and overwhelming amounts of eye-catching advertising.

What your employees need is an engagement model that provides them the best balance of personal and work commitments. This is where Gamification can play a major role in new management models and thinking. It is perhaps the industry's best and most current answer to driving increased employee loyalty and increased productivity.

Gamification: The New Cookie Jar For Employees

Consulting

DBG Methodology

DBG’s Methodology is outlined through its two-phase Digital Business Platform – a process whereby algorithms are defined through an organization’s Core Alignment Framework and then deployed digitally through solution-based software applications to form virtual online companies through the convergence of business intelligence and technology innovation. Through the Digital Business Platform Methodology, we focus on designing the foundational core for your Digital Business requirements by assuring that your risk profile is minimized by forging an immediate transactional relationship with your brands, products & services. Our ultimate goal is to forge a long-standing, transactional and profitable relationship between your brand and it’s consumer. The term “Digital Business” was coined by technology academics and executives who hypothesized to business strategists that business growth and profitability could be executed more quickly, efficiently and with less risk through automated online or virtual platforms. They further argued that a digital business could more accurately measure the demand and life cycle for a company’s products and services through digital algorithms. This hypothesis has fueled debate amongst CIO’s and CEO’s regarding what adds more value to the performance of a business

DBG Methodology

Consulting

DBG Digital Business Lifecycle (DBLC)

As your company strives to attain leadership in the digital world, it becomes vitally important for your team to maintain cutting-edge digital business competencies to sustain your competitive advantage. DBG carefully, cautiously, and continuously provides a safeguard for our partners by evaluating its client’s DBLC to properly guide, protect and innovate their intellectual property, intellectual capital and integrated customer experience so that they develop and maintain their leadership position as a global digital business.

DBG Digital Business Lifecycle (DBLC)