Design optimizations can play a critical role in keeping quality traffic from leaving a website. All SEO efforts, marketing strategies, carefully crafted social media content and campaigns and essentially everything aimed at bringing visitors to your website, can fall apart in as little as 3 seconds.
So what can you do to help keep your visitors longer? Here are 5 simple rules to keep in mind when you’re designing your website. They’ll help immensely, but following them will be entirely up to you.
1. Minimalism Is Key
Pop ups, banners, news marquee, drop shadows and harsh gradients… all these were the highlights of web design about a decade ago! Today, those outdated trends are a damper on a websites attractiveness and more importantly, its productiveness and loading time. Keeping designs crisp and minimal can go a long way. Forget the rainbow buzz, try designing a 2 color theme. Chances are you’ll be pleasantly surprised with the results.
2. Purpose Driven Website Design
If the purpose of your website is to provide informative content, then focus at least 90% of your design on accomplishing that goal. Ensure your readers have access to the latest and most buzz-worthy news, with as few clicks and scrolls as possible. Make it easy and simple to navigate. Sites like Mashable, TheNextWeb and TechCrunch have done a nice job organizing massive content and our design team can help you accomplish these goals.
3. Responsive Vs Independent Mobile Site
Stats have shown that a separate mobile website may result in better user conversions, from potential clients to actual service purchasers. A Margin Media survey report on website user behavior, states that 48 % of the target group agreed, that if a site is not mobile friendly, they assume the business puts less value on mobile users. This scenario is not favorable in the eyes of your potential customers and should be avoided at all costs. You should talk to us about insuring your website’s mobile-friendliness, so your business doesn’t fall into the pits of these statistics.
4. A/B Testing And Other Conversion Testing Practices
Most companies overlook conversion testing, and common excuses are budget constraints. But in the process, these companies are missing a huge opportunity for improvement. A different design or layout, could increase user engagement and as a result, convert visitors into valuable business prospects. Actual studies have shown that out of $92 spent on catching consumer attention, only $1 is spent converting them. This looks like an unbelievable fact, but truth is, that most businesses aren’t aware that their conversion strategies are not up to par. As a consequence the growth of the business will be affected and we don’t want that to happen to your business. Let’s talk!
5. SEO Is Not The Deciding Factor
Have a realistic design strategy that focuses on your ultimate goal rather than designing a website with the intention of luring in the search engine bots. Focus on your targeted users and make sure they can find what they came to see. Implement organic SEO tactics whenever possible, but stay away from strategies such as trimming code to incorporate SEO standards. Harness your long term energy to generate quality content that is unique, and rankings will climb naturally.
As mentioned before, these tips are easy to understand. But the reality is that they’re often overlooked.
At the end of the day, if you take the simple steps necessary, your business will thrive. Making sure our customers follow these steps, alongside a wide variety of customized strategies, makes us different from the rest. From wireframes to HTML, your website’s design is in safe hands. Get in touch with us and propel your online presence in the right direction.
Does your website lack the simple elements we’ve covered above?
It’s never too late to take a second look at your website and improve upon what you’ve already built or simply start from scratch and build from the ground up and on a solid foundation!
Would you like a second opinion on the usability and user experience of your website? Call DBG today to learn more: 1-888-690-0060